Which Is Best For The Search Engine Marketing: SEO and PPC

PPC (Pay per Click) and SEO (Search Engine Optimization) are the crucial element of leading Search Engines and help in raising your all-round brand popularity. It has been seen that 60% of search engine visibility depends on efficient PPC in respect of SEO. Other search result survey proves that about 70% of all clicks that are confirmed from different search engines occur through SEO. Hence we may say SEO clicks are actually able to get round 25% more than PPC clicks.

SEO

There are many benefits of using a SEO.

1. SEO’s can be a long term venture that helps in maintaining your Page Rank.
2. SEO campaign listings have a distinct psychological benefit compared to sponsored links.
3. SEO’s have resulted in maximum conversion rates and is capable of getting your company more traffic in comparison to sponsored links. Once website is established in the search engine ranking, there is investment to maintain it on the top. But SEO is long term process that needs dedication and after few months you will be able to see the result.

PPC

PPC has its own benefits:

1. PPC is for businesses looking for immediate exposure.
2. In PPC, you pay only when a user clicks on your ad hence it is a good platform for testing the success of a product.
3. In the PPC results can be seen from the first day of investment. But PPC needs continuous investment for the traffic. There are some disadvantages that are also present in the PPC such as fake clicks. As a website owner you have to pay for the fake clicks.

We have seen the advantages and disadvantages of PPC and SEO .For a ideal internet marketing tactic we are required to concentrate for both options. Initially we should focus on the PPC because it will provide quick response. We should also run a SEO campaign simultaneously. But when website reaches on the preferred position and it gets desired traffic from the SEO then we can decrease our investment in the PPC campaign. Hence we can get the best profit from the internet marketing. Contact US